Any member of the health profession can now post and read reviews about named politicians at 'I-fancy-saying-something-rude-about-an-MP.com which launched this weekend.
Sorry, only joking. But just see how tempted you were to add a knee-jerk response without much thought for the consequences? How cathartic might it be to voice criticisms ‘out loud' and to rate the efforts of those in a position of power? Having glimpsed some posts about politicians on doctors.net.uk, it is hard to imagine that many messages on such a platform would be particularly complimentary.
This of course, is the danger of the new review site for doctors, iwantgreatcare.org which launched at the weekend. The resource gives any member of the public the opportunity to write and read reviews about named GPs. More than 2,500 reviews were posted on its first day, most of which appear (at a quick glance) to be positive.
While it's nice to think that the majority of feedback will be measured and (hopefully) favourable, the BMA warns that it might be used by people with vendettas, or making unproved accusations. I tend to agree.
Health professionals are vulnerable to unfair criticism due to the complexity of their relationships with patients: by its very nature, medicine (and nursing) may involve permeation of physical and emotional barriers, plus in-depth, often intimate, questioning.
Frontline clinicians have to let patients know that they have responsibilities as well as rights; that they cannot necessarily get the drugs or treatments they want on the NHS; and may have to tackle thorny issues such as a patient's obesity; chain smoking; or other bad habits.
The resentment this can provoke might, in future, inspire some people to 'name and shame' their doctor on iwantgreatcare.org, holding them up as a ‘named example' in order to purge their anger towards the NHS; their poor health; or their personal circumstances.
What is more, even people who are usually judicious can ‘lose the plot' when contributing to online forums: one only needs to look at the posts on social networking sites; Wikipedia; and emails forwarded from person-to-person, to realise that people feel safe to say what they like on the Internet. They don't see it as ‘publishing'. But of course, it is.
Libel lawyers have warned the website's founder, specialist Dr Neil Bacon, that posters might be sued should ‘inaccurate, irresponsible and defamatory allegations' be published on ‘iwantgreatcare.org', an outcome that would be unlikely to enhance the doctor/patient relationship.
However, Dr Bacon (also founder of doctors.net.uk) remains unalarmed, pledging that ‘the systems to protect doctors are fantastic and secure' and ‘the vast majority of comments have been positive'. He adds that: ‘..interestingly, the small number of spoof and malicious comments we have received have been traced back to doctors.'
His latter point is worrying because it doesn't matter by whom malicious comments are made, they still cause harm. It is not only patients who might have a vendetta against their GP, a doctor's colleagues; former colleagues; ex-partners; or aggrieved acquaintances might also fancy taking a pop. (In an increasingly competitive NHS, it might prove attractive to publicly criticise the local opposition! )
Even where praise is given, who is to say that it is actually unbiased? Positive posts may come from a doctor's family member or friend, rendering it inaccurate and unrepresentative.
In light of this, I am not really sure how helpful this new site will be or whether it will weed out poor practice: at best it could be a channel for praise and an opportunity for patients to make genuine criticisms about ‘below par' doctoring; at worst it could ruin doctors' reputations; launch libel cases; and cause damage to the doctor/patient relationship.
Most doctors welcome constructive feedback, but surely not in this potentially dangerous-for-all format? After all, there is already an official DoH site, NHS Choices, that enables patients to rate their practices: perhaps it is a safer (if less enticing) option for people to make use of this should they wish to air their positive - or not-so-positive views - about their local GP.